Eze, Felix John, Ph.D
Department Of Marketing, University Of Calabar, Nigeria
Assessment Of Marketing Communications For Discouraging Female Genital Mutilation (fmg) In Cross River State, Nigeria
The study was on the assessment of marketing communications for discouraging female genital mutilation in Cross River State Nigeria. It was occasioned by the continued practice of female genital mutilation in some communities in Nigeria, notwithstanding the health hazards. The study objectives were to: ascertain the effect of word-of-mouth and Africa traditional media as a marketing communications’ tools for discouraging

Eze, Felix John, Ph.D
Department Of Marketing, University Of Calabar, Nigeria
Accounting/economic Costs Of Poor Public Awareness Of The Dangers Of Ozone Layer Depletion In Nigeria And Marketing Communications Implications
The study was a critical examination of the economic costs of poor public awareness of the dangers of ozone layer depletion in Nigeria and the marketing communications implications. The research objectives included to: ascertain the level of awareness of the Nigerian public to the existence of ozone layer depletion, the dangers of ozone layer depletion, the economic impact of ozone

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